Brand Consulting

Whether you are refreshing an iconic brand, rebranding or inventing a new one, we have the experience to help. From defining brand purpose and goals, defining the category/competitive framework and potential audience(s) to help clearly articulate the strategy and value proposition. We can help you build a brief and framework to execute anything from a logo design to packaging, experience to communications ideas.

Our services include:

• Landscape Mapping: Understanding from a customer and trade perspective where your real competitors are, and the true category you are operating in.
• Brand Visioning: Articulating brand purpose, along with personality and a focused strategy is no longer simply a nice to have, it is essential to millennial consumers and should be a focus for all your brand efforts in order to drive efficiencies and effectiveness.
• Consumer Identification, Profiling, Journey Mapping: In today’s markets where consumers have control, understanding where you can naturally intercept their lives and how to make meaningful connections is essential.
• Communications Planning: Based on key leverage points within the consumer journey, we can help ensure your dollars count by intersecting with your consumers at the right time. We can work with you to develop plans that ensure relevant, integrated, targeted creative solutions.
• Innovation Facilitation and Road Mapping: Innovation designed to meet a consumer / customer need and deliver against the brand purpose is crucial for long term success. We facilitate guided workshops, to develop roadmaps based on human design principles, real insights and a collaborative process.

Organizational Consulting

In today’s ever changing organizations having people work together has never been more difficult. Sharing information, not duplicating learning, and ensuring everyone is forward looking has never been more important. Our services include...

• Strategic Facilitation: Having the right conversations with consumers, customers or even internally within the management team is key to success. Our workshops offer an opportunity to focus teams against a single agenda, common goals and mutual respect.
• Team Coach/Trainer: Diverse teams are increasingly important but getting people to work together is not easy. We offer project based coaching services to keep the team and project on track. With setting sessions, on-going check-ins and project wrap ups, teams are motivated to deliver on time and within budget.
• Communications Process Development: Having a process that is simple, has checks and balances but is also timely is essential in today’s fast moving digital age. We offer co-creation and collaborative workshops to reduce bottlenecks, improve timelines, increase shared understanding, mutual respect and more positive outcomes.
• Market Research Consultation: Market research is changing. It’s about gaining foresight rather than being focused on hindsight or CYA. With new tools, big data, digital analytics and more information freely available, the landscape has changed. We offer “research work outs” (an audit, stakeholder interviews, plan review and collaborative consultations) to help use market research to inform decisions in a more timely, cost efficient way.