PROVEN LEADERSHIP
Lead global strategy team on major healthcare brands. Resulted in double digit revenue growth for the agency, successful relaunches of major brands and revival of brand sales in diverse categories.
GLOBAL EXPANSION OPPORTUNITIES
Identification of new global expansion opportunities, working in integrated global brand teams for major healthcare, technology and beverage brands including projects in China, Europe and Latin America
BUILDING GREAT TEAMS
Successfully re-built and restructured teams to meet changing demands of the industry, of media (as digital went mainstream) and clients. Recognized the need for greater accountability and more foresight from research; saw the need for more seamless integration of efforts across the consumer journey and of integrating diverse initiatives (from digital to shopper), new processes and new procedures were developed and implemented.
MENTORING AND TEACHING
Including Miami Ad School for 10+ years. Chair of AAAA APG for 7 years.
SUCCESSFUL NEW PRODUCT LAUNCHES
Including the US launch of Kia, Porsche Cayenne, the first launch beyond the pill for Aleve by Bayer-Aleve Direct Therapy and many more.
LOYALTY MARKETING
Worked with companies like Visa, P&G and General Motors, and developed a love of learning about consumers, their journeys and appreciation of all data both big and small.
ICONIC BRANDS
Worked on iconic brands including 8 years on Harley Davidson including developing the first women only training program which demonstrated the potential of experiential and digital marketing. Also Rice A Roni, Teddy Ruxpin, Porsche, Bayer Aspirin, Flintstones.
ENTREPRENEURIAL EXPERIENCE
A founding partner in GMO which was sold to IPG, working with start-up clients in Silicon Valley (First agency partner to Cisco, worked with Dell from startup to a billion dollar company), the re-launch of Teddy Ruxpin and launch of Lazer Tag.
MY UK ROOTS
Thoroughly trained in both Quantitative and Qualitative research and a practitioner for 10 years. An introduction to multinational advertising including pan European projects. Early exposure to complexities of cross cultural marketing.
WORKING WITH GREAT PEOPLE
In 20 plus years of experience, I have had the opportunity to meet people- the good, the not-so- good and the exceptional. We have developed a number of strategic partnerships so we can help you find the right partner to any challenge.